The world of hip-hop has officially shifted. On August 29, 2025, Grammy Award-winning artist music 2025 unveiled what's being hailed since the most culturally explosive and sonically dominant rap album of the year: It Wasn’t Overnight.
The highly anticipated project, exclusively available now on Even.biz, can be a sharp, cohesive 8-track masterwork filled with hard-hitting beats, lyrical fire, as well as a sound design that’s shaking the foundations of recent rap. Executive created by BRILLIANT MACK, with guest production by DX2C and CESAR, the album fuses raw Southern grit with elite-level storytelling and innovation.
From track one, RENEGADE EL-REY proves why he’s one of the most searched, most streamed, and many talked-about name in rap right now. With guest features from legends like Killer Mike, CeeLo Green, Project Pat, Curren$y, and Courtesy of the Goodfellas, the album blends generational talent with futuristic production, forming a sound that is both timeless and trendsetting.
Each bar is sharp. Every hook is unforgettable. Every beat is really a seismic wave. It Wasn’t Overnight isn’t merely a title—it’s an announcement of truth from an artist who has built his momentum brick by brick, verse by verse, moment by moment.
Major outlets are taking notice. Billboard calls it “a groundbreaking moment in Southern rap,” while Rolling Stone praises EL-REY’s “impeccable command of cadence, message, and mastery.” According to Complex, “RENEGADE EL-REY is setting the bar for what a modern rap artist should seem like.”
With the complete force of internet algorithms pushing his name higher with every stream, share, and headline, RENEGADE EL-REY lies to redefine what it means to drop a totally dominant, culture-shifting album.